Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks.
The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc.
Scala pioneered the digital signage industry and today with over 70,000 licenses driving over 200,000 screens worldwide; Scala drives more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries.
Scala Designer is the fastest, most cost-effective solution for creating truly dynamic content for digital signage. You can author professional media in an attention-grabbing environment for virtually any type of display by incorporating your existing media files into a ScalaScript. From retail dynamic signage to government and education to business communications, Designer gives you more creative control of your content with flexibility and real-time edits not offered by video production.
Managing your digital signage content can be challenging, but with the state-of-the-art content management, planning and scheduling tools included in Scala Content Manager, management and control of your network is both improved and simplified - reducing the resources required to control and maintain your network. Template support, plan-based content distribution, timetables, and playlists - keep you in control of your network from wherever you are in the world, from any Internet-connected computer.
Scala Player provides stable, reliable multimedia playback for virtually any environment including entertainment, retail, government, finance, and education. Users can create content using Designer or other industry-standard applications, and distribute it to Scala Players using Content Manager (and Broadcast Server for satellite/multicast). The Player will continuously run and update the content on dynamic signage displays according to the plan set in place from the Content Manager. Plasmas, TVs, kiosks, text, graphics, sound, and video can be dynamically scheduled and customized at each Player location.
Whatever your media - traditional or digital signage networks - Scala's advertising management software provides you with the tools you need to run your business efficiently and effectively.The goal of any advertisement is to draw attention to the message of the advertiser regardless of media type. Whether it's digital signage, outdoor billboards, street furniture, truckside, transit signage or placed-based signage, with Scala Ad Manager, you can manage multiple media types using one contract. Simply put, Scala Ad Manager manages all aspects of your advertising business including inventory, contracts, scheduling, fulfillment, leasing and billing functions.
Scala products have many modules that come included in our products. These are pieces of software that you can turn on or off in your products. Scala EX Modules are optional pieces of software that can purchased to add to your Scala Content Manager, Designer, and Player to get specific functionality. Modules are included in the products, but EX Modules are sold separately.